The Revenue Architect

The Revenue Architect

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Generating Demand
Closing New Biz
Upsells & Expansion
Managing your GTM
Video Lessons
Sales Coaching
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Closing New Biz

How to ask for the business
So, do you want to buy it then?
Sep 25 • 
Arnie Gullov-Singh
4
How to run a group demo call
Get them talking. Keep them talking.
Sep 4 • 
Arnie Gullov-Singh
2
How to sell to innovation managers
Treat them like a conduit, not like a champion
Aug 7 • 
Arnie Gullov-Singh
6
How to sell to different types of buyers
Persona deep dives
Jun 19 • 
Arnie Gullov-Singh
3
How to accelerate a rip and replace enterprise sales cycle
Reduce the size of your ask, phase the solution, get to first value quickly
May 8 • 
Arnie Gullov-Singh
3
How to run a 30 minute disco/demo call
Ideal call structure, questions to ask, pitfalls to avoid
Apr 24 • 
Arnie Gullov-Singh
3
How to handle a buyer who won't make a decision
Help them to the finish line
Mar 6 • 
Arnie Gullov-Singh
4
Answering your questions about doing demos
Common questions about what to say and do on demo calls with buyers
Feb 6 • 
Arnie Gullov-Singh
3
How to find and exploit your competitors' weaknesses
Without trash talking them
Oct 10, 2024 • 
Arnie Gullov-Singh
4
How to run a successful product demo
Its less about knowing your product and more about asking the right questions
Sep 19, 2024 • 
Arnie Gullov-Singh
6
18 superpower questions to use in your sales conversations
When, how and why to use them
Sep 5, 2024 • 
Arnie Gullov-Singh
4
How to shorten your sales cycle
When time is literally money
Aug 8, 2024 • 
Arnie Gullov-Singh
2
© 2025 Arnie Gullov-Singh
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