GTM Leadership

How to hire a founder's associate

What to screen for, interview questions, homework project, job description

Jun 4 • Arnie Gullov-Singh

How to build a sales training program that actually sticks

Less theory, more practice

May 28 • Arnie Gullov-Singh

How to survive your first year as a sales manager

Mistakes to avoid. New skills to learn. Examples.

May 14 • Arnie Gullov-Singh

4 GTM trends for AI startups to watch in 2026

Customer activation, tangible ROI, brand building & GEO

Jan 29 • Arnie Gullov-Singh

5 startup sales and CS job openings in my network

My clients are hiring!

Oct 9, 2025 • Arnie Gullov-Singh

How to set up your first CRM

No need to overthink it

Jul 24, 2025 • Arnie Gullov-Singh

How to build your first sales materials

What you actually need, what to skip and templates to get you started

Jun 5, 2025 • Arnie Gullov-Singh

GTM template library

Over a dozen essential assets for your go-to-market

Jan 9, 2025 • Arnie Gullov-Singh

How to run a GTM retro to find and fix your biggest problems

Use my framework, template and solution library

Dec 19, 2024 • Arnie Gullov-Singh

How to quickly spot key problems in your exec team

A guide for founders (and board members)

Dec 5, 2024 • Arnie Gullov-Singh

How to build a territory plan and hit your quota

Use my easy template

Nov 7, 2024 • Arnie Gullov-Singh

Answering your questions about ICPs

Common questions about reviewing, updating and managing your startup's ideal customer profile

Oct 31, 2024 • Arnie Gullov-Singh

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