GTM Leadership

The top 10 GTM mistakes founders make

Avoid these and you'll be well ahead of your peers

Jul 9 • Arnie Gullov-Singh

How to ramp your first SDR in 10 days

A step-by-step training plan

Jun 25 • Arnie Gullov-Singh

How to answer "How are you different from Claude?" without sounding defensive

Make the workflow argument

Jun 18 • Arnie Gullov-Singh

How to hire a founder's associate

What to screen for, interview questions, homework project, job description

Jun 4 • Arnie Gullov-Singh

How to build a sales training program that actually sticks

Less theory, more practice

May 28 • Arnie Gullov-Singh

How to survive your first year as a sales manager

Mistakes to avoid. New skills to learn. Examples.

May 14 • Arnie Gullov-Singh

4 GTM trends for AI startups to watch in 2026

Customer activation, tangible ROI, brand building & GEO

Jan 29 • Arnie Gullov-Singh

5 startup sales and CS job openings in my network

My clients are hiring!

Oct 9, 2025 • Arnie Gullov-Singh

How to set up your first CRM

No need to overthink it

Jul 24, 2025 • Arnie Gullov-Singh

How to build your first sales materials

What you actually need, what to skip and templates to get you started

Jun 5, 2025 • Arnie Gullov-Singh

GTM template library

Over a dozen essential assets for your go-to-market

Jan 9, 2025 • Arnie Gullov-Singh

How to run a GTM retro to find and fix your biggest problems

Use my framework, template and solution library

Dec 19, 2024 • Arnie Gullov-Singh

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