The Revenue Architect

The Revenue Architect

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Generating Demand
Closing New Biz
Upsells & Expansion
Managing your GTM
Video Lessons
Sales Coaching
About

GTM Leadership

5 startup sales and CS job openings in my network
My clients are hiring!
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Arnie Gullov-Singh
How to set up your first CRM
No need to overthink it
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Arnie Gullov-Singh
How to build your first sales materials
What you actually need, what to skip and templates to get you started
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Arnie Gullov-Singh
GTM template library
Over a dozen essential assets for your go-to-market
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Arnie Gullov-Singh
How to run a GTM retro to find and fix your biggest problems
Use my framework, template and solution library
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Arnie Gullov-Singh
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How to quickly spot key problems in your exec team
A guide for founders (and board members)
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Arnie Gullov-Singh
How to build a territory plan and hit your quota
Use my easy template
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Arnie Gullov-Singh
Answering your questions about ICPs
Common questions about reviewing, updating and managing your startup's ideal customer profile
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Arnie Gullov-Singh
How to make your first sales hire
Job requirements. Interview questions. Interview project. Pre-start checklist.
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Arnie Gullov-Singh
Sales quota and compensation calculator
Build a realistic sales comp plan
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Arnie Gullov-Singh
Founder learnings from building an early-stage GTM
Lessons from Salesdesk
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Arnie Gullov-Singh
Founder learnings from building an early-stage GTM
Lessons from Swiftlane and Uniti
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Arnie Gullov-Singh
© 2025 Arnie Gullov-Singh
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