GTM Leadership

How to set up your first CRM

No need to overthink it

Jul 24 •

Arnie Gullov-Singh

How to build your first sales materials

What you actually need, what to skip and templates to get you started

Jun 5 •

Arnie Gullov-Singh

GTM template library

Over a dozen essential assets for your go-to-market

Jan 9 •

Arnie Gullov-Singh

How to run a GTM retro to find and fix your biggest problems

Use my framework, template and solution library

Dec 19, 2024 •

Arnie Gullov-Singh

How to quickly spot key problems in your exec team

A guide for founders (and board members)

Dec 5, 2024 •

Arnie Gullov-Singh

How to build a territory plan and hit your quota

Use my easy template

Nov 7, 2024 •

Arnie Gullov-Singh

Answering your questions about ICPs

Common questions about reviewing, updating and managing your startup's ideal customer profile

Oct 31, 2024 •

Arnie Gullov-Singh

How to make your first sales hire

Job requirements. Interview questions. Interview project. Pre-start checklist.

Oct 24, 2024 •

Arnie Gullov-Singh

Sales quota and compensation calculator

Build a realistic sales comp plan

Oct 17, 2024 •

Arnie Gullov-Singh

Founder learnings from building an early-stage GTM

Lessons from Salesdesk

Aug 22, 2024 •

Arnie Gullov-Singh

Founder learnings from building an early-stage GTM

Lessons from Swiftlane and Uniti

Aug 15, 2024 •

Arnie Gullov-Singh

How to simplify enterprise sales

Techniques to avoid lengthy sales cycles

Jun 20, 2024 •

Arnie Gullov-Singh

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