The Revenue Architect

The Revenue Architect

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About
How to hire a founder's associate
What to screen for, interview questions, homework project, job description
 • Arnie Gullov-Singh
How to build a sales training program that actually sticks
Less theory, more practice
 • Arnie Gullov-Singh
How to respond to an RFP
A step-by-step system for winning competitive bids
 • Arnie Gullov-Singh
How to survive your first year as a sales manager
Mistakes to avoid. New skills to learn. Examples.
 • Arnie Gullov-Singh
How to stop your AEs from negotiating against themselves
A discounting framework for early-stage teams
 • Arnie Gullov-Singh
How to manage scope creep without saying no
No need to be the bad cop. Just ask better questions.
 • Arnie Gullov-Singh
How to show up in AI answers on LLMs
9 AI-specific tactics with examples of how to implement them.
 • Arnie Gullov-Singh
How to structure enterprise pricing when buyers are scared to commit
A two-tier license structure, a rollout plan template and the framing that gets nervous buyers to commit
 • Arnie Gullov-Singh
How to convert open‑source users into enterprise customers
The signal problem hiding inside your open-source traction
 • Arnie Gullov-Singh
The Revenue Architect
The Revenue Architect
A newsletter about early-stage sales. I break down common startup sales problems and provide practical solutions that you can apply immediately.
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