About me

Hi! I’m Arnie Gullov-Singh, a sales and marketing coach to early-stage founders. I’ve coached over 100 startup founders over the past 5 years and started this newsletter after noticing how they were all struggling with the same go-to-market problems and how quickly they were able to make progress after I gave them specific, actionable solutions.

You’ll find the newsletter indispensable if you’re an early-stage founder or go-to-market leader responsible for your company’s go-to-market effort, especially if you are leading sales for the first time in your career and struggling with building pipeline, closing deals or just feeling overwhelmed.

I publish a new issue of the newsletter every two weeks, in which I break down a common sales or marketing problem and provide a solution with instructions and examples. Paying subscribers get full access to the entire solution, while free subscribers get a limited preview. I also post a quarterly roundup of reader questions, top posts and success stories from my coaching clients.

Before becoming a sales and marketing coach, I spent 15 years in CRO, COO and CEO roles and 10 years before that as a product and engineering leader.

If you’d like to get in touch, email me at arnie@therevenuearchitect.com or send me a message through LinkedIn.

Here’s what subscribers say about The Revenue Architect:

  • “I’m trying to grow as a sales leader and feel there is no good formal material or books. Get a good amount of value out of your newsletters. Thank you!”

  • “Arnie is a thought leader in tech sales and providers modern sales practices to help accelerate your business growth. Highly recommended.”

  • “Your newsletter provides insights that are immensely beneficial for someone like me, navigating the early stages of startup entrepreneurship.”

  • “Sharp, insightful, practical concepts, all steeped in experience.”

  • “Concrete advice no BS and to the point; from people who know what they are talking about.”

  • “Fantastic posts and podcasts, excellent advice, super valuable!”

  • “Find the information incredibly well-written and valuable!”

  • “Have always found sales a subject that isn’t covered well. Everyone is in sales to some degree. Arnie is doing a great job breaking down the ins and outs with The Revenue Architect.”

  • “This continues to be a fantastic repository of info on building out go-to-market teams. Arnie is a good follow :)”

  • “I've been super impressed with the content you've been sharing on revenuearchitect.com to date, in my opinion the most comprehensive toolkit available to SaaS sales leaders/ICs”

  • “I find your posts and advice to be spot on. Many re-affirm my thinking and others open me up to new thinking”

  • “I really enjoy your posts because you make the effort to articulate the issues succinctly versus turning each into a book”

  • “I have found a lot of value in leveraging SPICED as a more discovery-oriented framework. Picked that up from one of your newsletters so thank you for that!”

  • “I wanted to tell you how much I am enjoying your newsletter. Awesome content, and easy to digest too. Bravo!”

  • “Thanks for such concise advice!”

  • “The content seems super high calibre and densely packed with value. (as expected!)”

  • “You’ve taught me to see the big picture in a concise way. Thank you!”

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A weekly newsletter about startup go-to-market strategy. I break down sales and marketing problems and provide practical solutions that you can apply immediately.

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Fractional CRO for B2B startups and author of The Revenue Architect, a weekly newsletter tackling the common problems faced by startup sales and marketing leaders.