About The Revenue Architect

This newsletter is for you if you:

  • Work in sales, marketing, customer success or revenue operations at a B2B startup

  • Are responsible for generating leads, closing new business or expanding business with existing clients.

  • Are looking for specific, actionable advice that you can take away and apply today.

What my readers are saying:

“I have been reading The Revenue Architect and it. just. makes. sense.”

“I’ve been reading your blog for the past month or so and have found it amazingly insightful. I find myself forwarding posts to a different portfolio CRO each week!”

“Have always found sales a subject that isn’t covered well. Everyone is in sales to some degree. Arnie is doing a great job breaking down the ins and outs with The Revenue Architect.”

“This continues to be a fantastic repository of info on building out go-to-market teams. Arnie is a good follow :)”

“I've been super impressed with the content you've been sharing on revenuearchitect.com to date, in my opinion the most comprehensive toolkit available to SaaS sales leaders/ICs”

“I find your posts and advice to be spot on. Many re-affirm my thinking and others open me up to new thinking”

“I really enjoy your posts because you make the effort to articulate the issues succinctly versus turning each into a book”

“The content seems super high calibre and densely packed with value. (as expected!)”

“You’ve taught me how to see the big picture in a clear and concise way”

“I’ve been able to apply a lot of your practices at my current gig”

“Love your advice & perspective. Really awesome!”

“Great posts! Helpful insights and recommendations”

“I've been a big fan of your work since I first found your newsletter almost a year ago. It's hard to to run a business and write about a business, and you seem to be able to pull it off. Congrats!”

“I have found a lot of value in leveraging SPICED as a more discovery-oriented framework. Picked that up from one of your newsletters so thank you for that!”

“Really love your newsletter, thanks for writing it!”

“I wanted to tell you how much I am enjoying your RA newsletter. Awesome content, and easy to digest too. Bravo!”

“Thank you for writing such engaging and informative content on your blog. It's been great validation to the marketing -> sales processes that I'm helping to develop.”

“Thanks for such concise advice!”

What to expect:

Each week, I tackle one of the common sales and marketing issues that prevent B2B startups from growing faster. I explain the root causes in simple terms and provide specific recommendations that you can apply immediately.

About me:

Hi! I’m Arnie Gullov-Singh, I started this newsletter after noticing 3 trends in sales and marketing:

  1. Most B2B sales and marketing teams run into the same issues, no matter what they are selling.

  2. 90% of the issues can be fixed by improving a combination of focus, process and skills.

  3. Fluff and platitudes aren’t helpful. People want specific, actionable advice they can take away and apply today.

Outside of writing this newsletter, I’m a fractional CRO for B2B tech startups, working with founders to diagnose issues in their customer journey, improve processes and coach founders and frontline sales and CS managers on up-skilling their teams.

I previously spent 15 years in C-level roles at B2B startups including Ethena, Quora, Polyvore, Ad.ly and Fox Audience Network and have advised 50 B2B startups on GTM strategy during that time.

I grew up in London, moved to California 25 years ago and live in the Bay Area with my wife and two sons. Outside of helping founders with their GTM strategy, I love cycling, running, writing music and Tottenham Hotspur.

If you’d like to get in touch with me, please send me a message through LinkedIn.

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I help startups design and execute their Go-to-Market strategy. Each week I pick a common issue and provide a specific, actionable solution that you can apply immediately.


Arnie Gullov-Singh

Fractional CRO for B2B startups and author of The Revenue Architect, a weekly newsletter tackling the common problems faced by startup sales and marketing leaders.