Sales coaching for founders
Hire me to help you improve your sales
Are you having any of these sales problems?
Your intro calls with prospects go well but the momentum fizzles out afterwards.
People say they like your product but ghost you once you tell them the price.
Your POCs and trials aren’t converting into paying customers.
You’re getting verbal commitments but contracts aren’t getting signed.
You’ve made a sales hire who looks great on paper but they aren’t delivering.
You’re reaching out to prospects but not getting any responses.
Let me help you solve them
I’m Arnie Gullov-Singh, a sales coach and former startup CRO (and CEO) who has helped over 120 founders and teams connect with prospects, convert them into customers and build a repeatable sales process.
I’m also unusual among sales coaches in that I was a product leader for ten years before becoming a revenue leader, so my logical and customer-centric approach to sales is easy for founders from tech backgrounds to relate to.
Get specific direction and quick results
From day one, I’ll give you specific direction on what to start saying and doing differently in order to immediately improve your results. For example, I will:
Review your sales calls to identify why your deals are stuck. 9 out 10 times the issue is that you are not asking the right questions and lack concrete next steps.
Prepare you for intro calls with prospects by tightening your pitch and value prop and arming you with specific questions to ask your buyers that get them to open up about their problems and evaluation process.
Give you a structure for your demo calls so that you solicit feedback, identify other stakeholders and address objections instead of monologuing and running out of time.
Give you a structure for your POC calls to build a project plan that engages all the relevant stakeholders and brings them into the buying process.
Prepare you for proposal and pricing discussions with a template that captures all the key information executives need to make a yes/no decision.
Design your onboarding process to quickly show value to your new customers and create momentum for expansion and upsells.
Refine your ideal customer profile to focus on the people who are most likely to buy from an early-stage startup.
Draft emails to buyers who are ghosting you to get them re-engaged.
Prepare you for handling objections with specific answers.
Generate a steady flow of leads by setting up a warm outreach system that doesn’t suck up your time.
Help you make the right sales and marketing hires so that you can delegate time-consuming tasks and start scaling your GTM.
How it works and what it costs
We have a weekly working session to troubleshoot your deals, prepare for your upcoming calls, role play conversations, draft emails, reboot stalled conversations, refine your ICP and discuss go-to-market issues that are top of mind for you. This happens on Zoom.
You get unlimited async coaching on your sales calls, emails, proposals and deals. I listen to your calls, give you feedback, give you specific questions to ask, help you draft urgent emails and review your docs. Most of this happens over email and text.
You get access to all GTM templates in the Revenue Architect archive. We use these to improve your own sales processes and materials.
The cost is $3,500/month. Some weeks you’ll need more help, others you’ll need less. With a flat monthly fee there’s no need to worry about tracking hours.
Want to learn more? Schedule a call with me
You can also DM me on LinkedIn or email me at arnie@therevenuearchitect.com
FAQs
What stage of startups do you coach? Most of the founders I coach are at bootstrapped, pre-seed, seed or Series A startups, with teams of 2-20 people.
Which departments do your clients sell to? The founders I’ve coached sell across the enterprise: IT, InfoSec, Engineering, Marketing, Legal, Finance, HR & Operations.
When is the right time to work with you? As soon as you have a functioning product and are having meetings with prospects.
How long is a typical coaching engagement? We start with 3 months and go month-to-month thereafter until you no longer need help.
Do you coach teams? I offer group trainings for sales and customer success teams covering discovery skills, deal acceleration, multi-threading, objection handling, account planning and QBRs. I work with you to tailor the training content to your business using live scenarios your team is currently facing, which makes the training more effective.