Sales coaching for founders
Get specific direction on what to say and do, and start seeing results immediately.
Common problems in early-stage sales
Your intro calls with prospects go well but the momentum fizzles out afterwards.
Your trials and POVs aren’t converting into paying customers.
You’re getting verbal commitments but aren’t getting contracts signed.
You’ve made a sales hire who looks great on paper but they aren’t hitting quota.
You’re reaching out to prospects but not getting any responses.
About me
I’m Arnie Gullov-Singh, a sales coach and former startup CRO and CEO who has helped 150+ startups better connect with prospects, convert them into paying customers and build repeatable sales processes.
Get specific direction and quick results
As your coach, I’ll give you very specific direction on what to start saying and doing differently in order to immediately improve your results. For example, I’ll:
Review your sales calls to identify why your deals are stuck. 9 out 10 times the issue is that you are not asking the right questions early enough in the call and lack concrete next steps.
Prepare you for intro calls with prospects by tightening your pitch and value prop and arming you with specific questions to ask your buyers that get them to talk about problems and tell you how serious they are.
Give you a structure for your demo calls so that you solicit feedback, identify other stakeholders and address objections instead of monologuing and running out of time.
Give you a structure for your POC calls to build a pilot plan that engages all the relevant stakeholders, aligns them on milestones and success criteria and avoids delays converting to a full contract.
Prepare you for proposal and pricing discussions with a template that captures all the key information executives need to make a yes/no decision.
Design your onboarding process to quickly show value to your new customers and create momentum for expansion and upsells.
Refine your ideal customer profile to focus on the people who are most likely to buy from your early-stage startup.
Draft emails to buyers who are ghosting you to get them re-engaged.
Prepare you for handling objections with specific answers.
Generate a steady flow of leads by setting up a warm outreach system that doesn’t suck up your time.
Help you make the right sales and marketing hires so that you can delegate time-consuming tasks and start scaling your GTM.
How it works and what it costs
Weekly working session to troubleshoot your deals, prepare for your upcoming calls, role play tricky conversations, draft emails, reboot stalled conversations, refine your ICP and solve any other go-to-market issues that are top of mind for you. This happens on Zoom.
Unlimited async coaching on your sales calls, emails, proposals and deals. I listen to your call recordings and give you written feedback with specific questions to ask, help you draft urgent emails and review your sales collateral and other docs. Most of this happens over email and text.
Access to all my GTM templates for everything from warm intros, prospecting sequences and discovery calls, to POCs, proposals and onboarding new hires. We’ll use these to improve your own sales processes and materials.
Flat fee of $3,750/month. Some weeks you’ll need more help, others you’ll need less. With a flat monthly fee there’s no need to worry about tracking hours.
Ready to get started? Get in touch
You can also DM me on LinkedIn or email me at arnie@therevenuearchitect.com
FAQs
What stage of startups do you coach? Most of the founders I coach are at bootstrapped, pre-seed, seed or Series A startups, with teams of 2-20 people.
Which departments do your clients sell to? The founders I’ve coached sell to all departments across the enterprise: IT, InfoSec, Engineering, Marketing, Legal, Finance, HR & Operations.
When is the right time to work with you? As soon as you have a functioning product and are having some meetings with prospects. This can be pre-revenue.
How long is a typical coaching engagement? We start with an initial term of 3 months and go month-to-month thereafter until you no longer need my help.
Do you coach teams? Yes, I also offer group trainings for sales and customer success teams and work with you to tailor the training content to your business using live scenarios your team is currently facing, making the training more effective.