Sales coaching for founders
Figure out sales quickly
Doing sales is one of a founder’s hardest jobs
Sales can be an incredibly stressful job for founders, especially when you have no prior sales experience yet are responsible for bringing in 100% of the revenue:
You reach out to people who should need your product but nobody responds.
Your intro calls seem to go well but the momentum fizzles out shortly after.
People tell you they love your product but ghost you once you tell them the price.
Your POCs go great but don’t convert into paying customers.
You get a verbal commitment to buy but then nothing happens for weeks.
You make a sales hire who looks great on paper but they don’t deliver.
Finding the answers is equally stressful. You look online for solutions only to find high-level fluff and platitudes that aren’t specific enough to be actionable. Or you try copying what other founders and sales leaders did only to find out that what worked for them doesn’t work for you because your situation is different.
I can help you figure it out quickly
I’m Arnie Gullov-Singh, a sales and marketing coach and former startup CRO and CEO who has helped over 120 founders and teams quickly generate meetings with their prospects, predictably convert them into paying customers and build out repeatable GTM motions to grow their businesses.
I’ve also been through the same journey you are going through. I was once a product & engineering leader who became first-time CEO and sucked at selling. It was a struggle but I used my product background to develop an approach to sales that enabled me to ultimately become CRO of 3 startups, one of which I sold for $250M, and to explain sales in a way that someone from a tech background can relate to.
My sales coaching program gives you specific direction to make an instant impact
Starting in our first session together, I’ll give you specific direction on what to say and do differently in order to start improving your results:
Review your sales calls to identify why your deals are stuck. 9 out 10 times the issue is that you are not asking the right questions and lack concrete next steps.
Prepare you for intro calls with prospects by tightening your pitch and value prop and arming you with specific questions to ask your buyers that get them to open up about their problems and evaluation process.
Structure your demo calls so that you solicit feedback, identify other stakeholders and address objections instead of monologuing and running out of time.
Structure your POV calls to build a project plan that engages all the relevant stakeholders and brings them into the buying process.
Prepare you for proposal and pricing discussions with a template that captures all the key information executives need to make a yes/no decision.
Design your onboarding process to quickly show value to your new customers and create momentum for expansion and upsells.
Refine your ideal customer profile to focus on the people who are most likely to buy from an early-stage startup.
Draft emails to buyers who are ghosting you to get them re-engaged.
Prepare you for handling objections with specific answers.
Generate a steady flow of leads by setting up a warm outreach system that doesn’t suck up your time.
Help you make the right sales and marketing hires so that you can delegate time-consuming tasks and start scaling your GTM.
Unlimited sales coaching for a flat monthly fee
When the clock is ticking, you can’t always afford to wait for a scheduled coaching session to get feedback on a deal, call, proposal, email or candidate. This is why I offer unlimited coaching. Here’s what it looks like in practice:
We have a weekly live session to troubleshoot your deals, prepare for your upcoming calls, role play conversations, draft emails, reboot stalled conversations and discuss any other issues that are top of mind for you.
You get unlimited async coaching on your calls, emails, proposals and deals. I’ll listen to your calls, give you feedback, help you draft urgent emails, give you specific questions to ask etc. We do this over email or text.
You get access to every template in the Revenue Architect archive. We’ll use these as the basis to improve your own sales collateral.
You get all of this for a flat monthly fee of $3,500. Neither of us needs to waste time keeping track of how many hours we’ve spent and can focus all our attention on making an impact. Some weeks you’ll need more help, other weeks you won’t.
Wanna talk?
Email me at arnie@therevenuearchitect.com
FAQs
What stage of startups do you coach? Most of the founders I coach are bootstrapped, pre-seed, seed or Series A, with teams of 2-20 people.
Which departments do your clients sell into? The founders I’ve coached sell across the enterprise: IT, InfoSec, Engineering, Marketing, Legal, Finance, HR & Operations.
When is the right time to work with you? As soon as you have a functioning product and have had meetings with prospects. I’ve had many clients who are teams of 2 or 3.
How long is a typical coaching engagement? We start with 3 months and go month-to-month thereafter as needed.
Do you coach teams? I offer group trainings for sales and customer success teams, covering a range of GTM topics that includes discovery skills, deal acceleration, multi-threading, objection handling, account planning and QBRs. I work with you to tailor the training content to your business using live scenarios your team is currently facing, which makes the training more effective.