Sales coaching for founders
Hire me to help you improve your sales
Do any of these sales problems sound familiar?
Your intro calls with prospects go well but the momentum fizzles out afterwards.
People say they like your product but ghost you once you tell them the price.
Your trials and POVs aren’t converting into paying customers.
You’re getting verbal commitments but aren’t getting contracts signed.
You’ve made a sales hire who looks great on paper but they aren’t hitting quota.
You’re reaching out to prospects but not getting any responses.
Let me help you solve them
I’m Arnie Gullov-Singh, a sales coach and former startup CRO and CEO who has helped over 120 founders and teams connect with prospects, convert them into customers and build repeatable sales processes.
I’m also unusual among sales coaches in that I was a product leader for ten years before becoming a revenue leader, so my logical, customer-centric approach to selling is easy for founders from tech backgrounds to relate to and adopt.
With very specific direction and quick results
When you work with me, I’ll give you very specific direction on what to start saying and doing differently in order to immediately improve your results. For example, I’ll:
Review your sales calls to identify why your deals are stuck. 9 out 10 times the issue is that you are not asking the right questions and lack concrete next steps.
Prepare you for intro calls with prospects by tightening your pitch and value prop and arming you with specific questions to ask your buyers that get them to open up about their problems and evaluation process.
Give you a structure for your demo calls so that you solicit feedback, identify other stakeholders and address objections instead of monologuing and running out of time.
Give you a structure for your POC calls to build a project plan that engages all the relevant stakeholders and brings them into the buying process.
Prepare you for proposal and pricing discussions with a template that captures all the key information executives need to make a yes/no decision.
Design your onboarding process to quickly show value to your new customers and create momentum for expansion and upsells.
Refine your ideal customer profile to focus on the people who are most likely to buy from an early-stage startup.
Draft emails to buyers who are ghosting you to get them re-engaged.
Prepare you for handling objections with specific answers.
Generate a steady flow of leads by setting up a warm outreach system that doesn’t suck up your time.
Help you make the right sales and marketing hires so that you can delegate time-consuming tasks and start scaling your GTM.
How it works and what it costs
You have a weekly working session with me to troubleshoot your deals, prepare for your upcoming calls, role play tricky conversations, draft emails, reboot stalled conversations, refine your ICP and solve any other go-to-market issues that are top of mind for you. This happens on Zoom.
You get unlimited async coaching on your sales calls, emails, proposals and deals. I listen to your call recordings and give you written feedback with specific questions to ask, help you draft urgent emails and review your sales collateral and other docs. Most of this happens over email and text.
You get access to all my GTM templates for everything from warm intros, prospecting sequences and discovery calls, to POCs, proposals and onboarding new hires. We’ll use these to improve your own sales processes and materials.
You get this for a flat fee of $3,500/month. Some weeks you’ll need more help, others you’ll need less. With a flat monthly fee there’s no need to worry about tracking hours.
Want to learn more? Schedule a call with me
You can also DM me on LinkedIn or email me at arnie@therevenuearchitect.com
FAQs
What stage of startups do you coach? Most of the founders I coach are at bootstrapped, pre-seed, seed or Series A startups, with teams of 2-20 people.
Which departments do your clients sell to? The founders I’ve coached sell across the enterprise: IT, InfoSec, Engineering, Marketing, Legal, Finance, HR & Operations.
When is the right time to work with you? As soon as you have a functioning product and are having meetings with prospects.
How long is a typical coaching engagement? We start with 3 months and go month-to-month thereafter until you no longer need help.
Do you coach teams? Yes, I also offer group trainings for sales and customer success teams and work with you to tailor the training content to your business using live scenarios your team is currently facing, making the training more effective.