How to find and exploit your competitors' weaknesses

Without trash talking them

In today’s crowded market it can be hard for buyers to tell what makes one vendor better than the next. Everyone uses the same jargon and buzzwords, says they have the best technology and makes similar sounding claims about the business outcomes they deliver.

Startup sellers know that they need to communicate how they are different from their competitors but often struggle to do so because they a) don’t have the bandwidth to become an expert on the strengths and weaknesses of each of their competitors and b) frequently resort to trash talking the competition. This doesn’t help buyers.

Fortunately, this is a problem that AI can help us solve. To illustrate how, we’ll use a hypothetical example of a startup that sells a product to de-anonymize your website visitors and competes with companies like 6Sense.

There are 4 steps to solve the problem using AI: