How to shorten your sales cycle
When time is literally money
There are 4 key metrics that describe revenue growth: the volume of leads, the conversion rate from leads to customers, the deal amount and the time taken to convert a lead into a customer (aka the sales cycle). Shortening your sales cycle can have a significant impact on both revenue growth and profitability as spending less time on each lead enables you handle more leads without increasing resources.
This issue breaks down where sales cycles drag on and how to shorten them:
How to measure your sales cycle
How to shorten the time between expressing interest and having an intro call
How to shorten buying cycles when buyers say they are “just looking”
How to shorten the time to build stakeholder consensus
How to shorten the time between meetings