How to market when creating a category: An interview with Andy Singer, CMO at OpenRaven.Listen now (37 min) | Experienced marketers know that creating a new business category requires a very different approach to capturing demand in an…
Sales Development has been a key role in tech sales for the last 20 years but in today’s economic climate many execs are questioning if the SDR role…
A step-by-step guide to building the tools and process to deliver a steady flow of warm leads to your sales team.
How to sell to decision makers when you can't get in the room: An interview with Brendan Weitz, Co-founder of Journey.ioListen now (32 min) | Multithreading with multimedia
#3 works every time

February 2023

How to acquire customers more efficiently: An interview with Scott Stouffer, CEO of scaleMatters.Listen now | Last month, I wrote about the top 3 things SaaS companies need to plan for to be successful in 2023, one of which is finding greater…
Diagnose the Onboarding, Impact and Expansion stages of your customer journey.
How to lead a winning sales team: An interview with Jen Bennett, SVP Global Sales at Trulioo and former VP Sales at Affirm.Listen now | It’s every sales leader’s dream to have a team of salespeople that knows where to spend their time, builds half their pipeline through…
Diagnose the Awareness, Education and Selection stages of your customer journey

January 2023

Jumpstart it with my free template
And how to plan for it

December 2022

Look for these deal signals