The Revenue Architect

How to structure enterprise pricing when buyers are scared to commit

A two-tier license structure, a rollout plan template and the framing that gets nervous buyers to commit

Apr 16 • Arnie Gullov-Singh

4

How to convert open‑source users into enterprise customers

The signal problem hiding inside your open-source traction

Apr 9 • Arnie Gullov-Singh

6

7 outreach campaigns to exhaust before resorting to cold email

Segment by psychological state and write copy that meets them where they are

Apr 2 • Arnie Gullov-Singh

7

March 2026

How to make an immediate impact as the first marketer at a startup

Start at the bottom of the funnel and work your way up

Mar 26 • Arnie Gullov-Singh

9

How to defend against a low-cost incumbent copycat

Don't panic and start discounting

Mar 19 • Arnie Gullov-Singh

6

How to close enterprise deals while your SOC 2 is still in progress

Keep it boring and procedural

Mar 5 • Arnie Gullov-Singh

6

1

February 2026

How to write a startup homepage that converts

Don't leave them wondering WTF your business does

Feb 26 • Arnie Gullov-Singh

4

How to get your deal through legal

A salesperson's guide

Feb 12 • Arnie Gullov-Singh

2

January 2026

4 GTM trends for AI startups to watch in 2026

Customer activation, tangible ROI, brand building & GEO

Jan 29 • Arnie Gullov-Singh

5

1

How to book the next meeting

Never end a call without booking the next one

Jan 8 • Arnie Gullov-Singh

4

December 2025

How to justify the ROI of your AI product

Keep it simple

Dec 11, 2025 • Arnie Gullov-Singh

5

November 2025

How to deal with Procurement

Lies, tricks and tactics

Nov 13, 2025 • Arnie Gullov-Singh

2