Playback speed×Share postShare post at current timeShare from 0:000:00/0:00Preview3How to tune up your ideal customer profile [Video Lesson]Learn how to use 4 deeper ICP attributes to predict customer problemsArnie Gullov-SinghSep 12, 2024∙ Paid3ShareThis post is for paid subscribersSubscribeAlready a paid subscriber? Sign inThe Revenue Architect PodcastWeekly advice on the top sales, marketing and leadership issues that prevent startups from growing faster. Weekly advice on the top sales, marketing and leadership issues that prevent startups from growing faster. SubscribeListen onSubstack AppSpotifyRSS FeedAppears in episodeArnie Gullov-SinghRecent EpisodesHow to find early adopter customers [Video Lesson]Jul 4, 2024 • Arnie Gullov-SinghHow to set up a warm outreach motion [Video Lesson] Jun 6, 2024 • Arnie Gullov-SinghHow to coach your frontline sales managers to get the best out of your salespeople - a convo with Matt Benelli, CRO of Coachem.May 18, 2023 • Arnie Gullov-SinghTaking a peek behind the curtain of outsourced procurement with Matt Hicks, VP Global Sales at VerticeApr 13, 2023 • Arnie Gullov-SinghHow to market when creating a category: An interview with Andy Singer, CMO at OpenRaven.Mar 30, 2023 • Arnie Gullov-SinghHow to sell to decision makers when you can't get in the room: An interview with Brendan Weitz, Co-founder of Journey.ioMar 9, 2023 • Arnie Gullov-SinghHow to acquire customers more efficiently: An interview with Scott Stouffer, CEO of scaleMatters.Feb 23, 2023 • Arnie Gullov-Singh