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How to find early adopter customers [Video Lesson]

Build a target list of early adopter prospects for your early-stage startup

Early adopters are the lifeblood of an early stage startup because they are the bridge between your initial (tiny) group of design partners and your mainstream market. If you can’t easily find them your growth will stall while you burn cash.

This lesson is on how to build a target list of early adopters for your startup and covers the following topics:

  • Why early adopters are important

  • Common mistakes in identifying early adopters

  • 3 ways to find early adopters - using a case study of a startup that sells a content marketing solution to B2B marketers

If you’re already a paid subscriber to The Revenue Architect, the full version of this lesson and all other video lessons are included in your existing subscription, along with full access to every issue of the newsletter, the full archive and private Q&A with me.

If you don’t yet have a paid subscription, you’ll get a short preview. I hope you see this growing catalog of lessons as another great reason to upgrade to a paid subscription! It’s $15/month, you can expense it to your training budget and it really helps support my work.

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