Self-serve software businesses are very much in vogue right now. Companies like Slack, Zoom, Canva, Twilio, Datadog, Box, DocuSign, Gitlab have all been built on the idea that you don’t need a sales team to get customers to buy your product. Turns out that's a myth.
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What to consider when adding an enterprise…
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Self-serve software businesses are very much in vogue right now. Companies like Slack, Zoom, Canva, Twilio, Datadog, Box, DocuSign, Gitlab have all been built on the idea that you don’t need a sales team to get customers to buy your product. Turns out that's a myth.