ICYMI: 1H 2026 recap

GTM trends for AI startups

4 GTM trends for AI startups to watch in 2026 — customer success as a pre-sales function, demonstrating tangible ROI, early-stage brand building, GEO

How to survive your first year as a sales manager — mistakes to avoid, skills to learn, processes to build.
How to build a sales training program that actually sticks — less theory, more practice.
How to stop your AEs from negotiating against themselves — a discounting framework for early-stage teams.
How to ramp your first SDR in 10 days — day-by-day guide to get them booking meetings by their third week.

How to justify the ROI of your AI product — build a simple business case.
How to respond to an RFP — a step-by-step system for winning competitive bids.
How to manage scope creep without saying no — no need to be the bad cop, just ask better questions.
How to structure enterprise pricing when buyers are scared to commit — a two-tier license structure, rollout plan template and how to frame it.

7 outreach campaigns to try before resorting to cold email — segment prospects by psychological state and meet them where they already are.
How to show up in AI answers — 9 AI-specific tactics and how to implement them.
How to make an immediate impact as the first marketer in a startup — by starting at the bottom of the funnel and working your way up.
How to write a startup homepage that converts — don’t leave them wondering WTF your business does.

How to close enterprise deals while your SOC2 is still in progress — by keeping it boring and procedural.
How to get your sales contract through legal — a salesperson’s guide
How to get through procurement — spot their lies, tricks and tactics.