How to use your quarterly retrospective to fix problems in your go-to-market (Part 1 of 2)

Diagnose the Awareness, Education and Selection stages of your customer journey

Two weeks ago I shared my template for doing a quarterly retro of your business, which uses the Customer Journey Framework. If you haven’t already done so, go read that post first.

This week we start to look at how to use the data captured in your retro to diagnose issues in your go-to-market and figure out how to address them. To keep this post digestible and actionable, I’ve focused it on the first 3 stages of the Customer Journey (Awareness, Education and Selection) and covered the remaining stages in a separate post.

Let’s jump in:

Diagnosing problems in the Awareness stage