The Revenue Architect

The Revenue Architect

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The Revenue Architect
The Revenue Architect
How to use your quarterly retro to fix problems in your go-to-market (Part 2 of 2)
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How to use your quarterly retro to fix problems in your go-to-market (Part 2 of 2)

Part 2 of 2

Arnie Gullov-Singh's avatar
Arnie Gullov-Singh
Feb 16, 2023
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The Revenue Architect
The Revenue Architect
How to use your quarterly retro to fix problems in your go-to-market (Part 2 of 2)
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Two weeks ago I wrote part 1 of a two-part series on how to use your quarterly retro to fix problems in your go-to-market, focusing on the Awareness, Education and Selection stages of the Customer Journey Framework. In this week’s part 2 we look at the Onboarding, Impact and Expansion stages.

While you can read this post in isolation, I recommend reading part 1 and my earlier post where I shared my template for doing a quarterly retro of your business.

Diagnosing problems in the Onboarding stage

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