Aug 19, 2021Liked by Arnie Gullov-Singh

Nice job Arnie. In add'n to your 5 recommendations, I would suggest 3 others: a) Focus on Quantifiable Customer Impact, b) explore existing channel relationships to accelerate enterprise penetration in lieu of hiring add'l enterprise sales people, c) set 'stop-loss' limits (ie: max 6 months) on these sales cycles. Unsuccessful enterprise sales cycles that extend month after month are more of a distraction and damaging vs good.

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