We’ve all sat through sales presentations where the senior exec switches off halfway through. In the real world you see them look down at their phone, or step out of the room. In the zoom world they just turn off their webcam. The reason they disengage is simple: They don’t find the content interesting.
How to build a sales presentation that will keep senior executives engaged
Do you have an example of how you would implement this in the demand gen stage of the sales process?