We’ve all sat through sales presentations where the senior exec switches off halfway through. In the real world you see them look down at their phone, or step out of the room. In the zoom world they just turn off their webcam. The reason they disengage is simple: They don’t find the content interesting.
The most effective way I've done this is to insert the chart in the body of the email, add a short note for context and use the subject line "{prospect} vs {competitor1} + {competitor2} in {context}". For example, at Quora the subject line was "Asana vs Monday.com on Quora".
Do you have an example of how you would implement this in the demand gen stage of the sales process?
The most effective way I've done this is to insert the chart in the body of the email, add a short note for context and use the subject line "{prospect} vs {competitor1} + {competitor2} in {context}". For example, at Quora the subject line was "Asana vs Monday.com on Quora".