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Michiel Rauws's avatar

Do you have an example of how you would implement this in the demand gen stage of the sales process?

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Arnie Gullov-Singh's avatar

The most effective way I've done this is to insert the chart in the body of the email, add a short note for context and use the subject line "{prospect} vs {competitor1} + {competitor2} in {context}". For example, at Quora the subject line was "Asana vs Monday.com on Quora".

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