Founder learnings from building an early-stage GTM
Lessons from Salesdesk
Today’s newsletter is another short one as I’m still on holiday in Australia. It highlights Jon Folland, Founder & CEO at Salesdesk and a subscriber to The Revenue Architect.
Salesdesk is a seed-stage startup tackling the problem of managing the myriad of sales tools and integrations needed to run a modern startup sales team. They’ve squashed the tool stack into a single platform that provides the features you need to close deals at a fraction of the price of buying the tools individually with none of the headache of maintaining them.
By providing CRM, video calls, note-taking, media management, sales rooms, sentiment analysis and data insights all in one place, Salesdesk is a classic consolidation play that makes a lot of sense for startup teams who need to sell remotely but can’t justify making a big investment in rev ops to support a stack of point solutions.
Jon is a serial entrepreneur, having previously built and sold a media workflow software startup to Aussie telco giant Telstra. However, he’s found that today’s hyper-competitive market is markedly different from 5 years ago and requires a different approach:
“The biggest lesson we’ve learned is just how much noise there is and how saturated the SaaS market is. Hence you really have to have a clear message. Also there is no silver bullet; it’s about optimising and marginal gains. Even as builders of sales tools and sellers to salespeople, we benefit hugely from Arnie's advice. His content is focused and clear and offers many repeatable examples. If you're serious about sales in the modern age, it's a subscription you cannot afford to leave off your list.”
If you want to dig further into improving your messaging, check out these guides from my archive:
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