What SaaS sales leaders and media sales leaders can learn from each other
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Hi! As someone who advises both SaaS companies and media companies, I find it fascinating how their sales leaders approach sales in very different ways, even when selling to the same types of customers. SaaS tends to be more science and process-driven, whereas media tends to be more relationships and insights-driven. Both approaches have their merits and bad habits so in this week’s post I’ve outlined two best practices each group can take from the other:
What SaaS sales leaders and media sales leaders can learn from each other
What SaaS sales leaders and media sales…
What SaaS sales leaders and media sales leaders can learn from each other
Hi! As someone who advises both SaaS companies and media companies, I find it fascinating how their sales leaders approach sales in very different ways, even when selling to the same types of customers. SaaS tends to be more science and process-driven, whereas media tends to be more relationships and insights-driven. Both approaches have their merits and bad habits so in this week’s post I’ve outlined two best practices each group can take from the other: