The Revenue Architect turns 1!

Insights from my first year of writing

Welcome to the 52nd issue of The Revenue Architect! When I started this newsletter a year ago, a good friend of mine who I will not embarrass here predicted I’d soon run out of things to write about, “There’s only so much you can write about sales, dude”, he said. Well, it turns out if you pick a topic you are passionate about and spend time with people who are living it, the possibilities are limitless.

With a year’s worth of data, I thought it would be interesting to share some insights on who is engaging with the newsletter, where they work and what content they find most useful:

Open Rate

I care a lot about open rate because it tells me if my content is hitting the mark. It’s hovered around 50% for the last 6 months, even as subscribers have doubled…AFAIK this is pretty solid for a newsletter:

Geography

I installed Google Analytics recently and discovered that while 70% of my subscribers and readers are in the US (where I live), my content is being read all over the world, with the UK (where I grew up) and India (where my dad grew up) being the two next biggest countries. It’s so cool!

Workplaces

It’s been really interesting discovering the companies where my subscribers work, as many are signing up with their work email. It’s a very diverse group of companies spanning all industries from SaaS and crypto to greentech and media. Here are some of the companies with 5 or more subscribers:

• Bill.com - my favorite way to get paid!

• Birdie - software to manage care businesses.

• Ethena (where I work) - engaging compliance training for today’s teams.

• Grundfos - water solutions to combat climate change.

• Intoo - platform for career development and outplacement.

• Peek - software and marketplace for fun experiences.

• TRM Labs - digital asset compliance & risk management.

• Tubular Labs - measurement and insights for social video.

• Wonolo - online staffing platform for temporary workers.

Content

Finally, it’s always interesting to see which posts get shared the most. Here are the posts with the most views in the past year.

1. 3 charts that show how to generate 50% more opportunities for your SaaS pipeline - quantifying the value of multi-threaded prospecting.

2. How to bring decision makers into your sales process - identify them and make them feel heard.

3. How to drive more growth from your existing customers - by focusing on demonstrating recurring impact.

4. How to make your sales calls more successful - insights from listening to 200 sales calls.

5. How to scale your outbound sales - by focusing on the sweet spot, not the margins.

THANK YOU so much for your support and encouragement, please continue to send your questions my way and please continue to tell your colleagues to subscribe!