My new GTM courses
Two practical courses for early-stage founders and sales leaders
I’m thrilled to tell you that I am now teaching two cohort courses for early-stage founders and sales leaders on Maven.
If you are struggling to build pipeline, struggling to convert leads into paying customers or are a founder from a technical background and trying to ramp up quickly on sales, one or both of my courses could be a really good fit for you.
Both courses are very hands-on, with a heavy emphasis on live discussion and practical application of the frameworks and skills that I’ve written about here on The Revenue Architect.
The two courses are:
1. Building Your Early-Stage GTM
This course is for you if you are an early-stage founder or sales leader struggling to build pipeline consistently. If your cold outreach isn’t generating the results you need, this course will help you fix the problem.
Through a series of live workshops and self-paced lessons, you’ll learn and apply frameworks to nail your ICP, write engaging messaging and build a warm outreach process that breaks through the noise.
The course starts on March 12 at 10am PST and runs until March 26, with a total time commitment of 5 hours.
The March cohort is capped at 10 students. Enroll here or hit reply if you’d like to discuss if its a good fit for you.
The course costs $750 per student.
2. Sales for Early-Stage Founders
This brand new course is for you if you are an early-stage founder or sales leader struggling with low win rates. If your customer conversations are losing momentum and turning into stalled deals, this course will help you fix the problem.
Through a series of live workshops and self-paced lessons, you’ll learn and apply frameworks to troubleshoot your deals, prepare for your upcoming customer meetings and define your sales process. You’ll also learn and practice techniques to quickly build trust and credibility with stakeholders, overcome buying objections and keep deals from fizzling out.
The course starts on March 13 at 10am PST and ends on March 20, with a total time commitment of 5 hours.
The March cohort is capped at 10 students. Enroll here or hit reply if you’d like to discuss if its a good fit for you.
The course costs $750 per student.
What students are saying about the courses:
This will be the third cohort of Building Your Early-Stage GTM. Here are some of the reviews my wonderful students have already shared on Maven:
“This class is a must-take for anyone trying to understand effective pipeline generation in 2024 and beyond. The game has changed and this class shows you how to adapt. Even if you think you already know your ICP and personas, Arnie guides you through taking a fresh look and what you find will likely surprise you.” - Bernadette Hunter, Chief Revenue Officer, ReturnBear
“Great way to establish an early stage sales process in B2B. This class is a cheat code for those coming from the technology side to being more efficient on the commercial side. Highly recommended to anyone taking a new company or product to market.” - Josh Markham, Founder, Webflix
“Arnie is an incredibly knowledgeable guide who takes time to give personalized feedback relative to your company but also draws parallels to the broader group. The course included tactically useful lessons that helped me build infrastructure for our GTM team, will use this stuff for many quarters if not years.” - Ashley Moeser, Co-founder, MelodyArc
“Arnie's expertise and understanding of how to maximize effort and time with regard to early stage prospecting is outstanding. A process that once seemed daunting and intimidating, now feels digestible and I feel confidence in tackling an ICP with a laser focus with all of the tools I gained from this course.” - JD Carroll, Account Executive, Swiftlane
“Terrific course. Arnie has a wealth of knowledge that even the most experienced sales leaders could benefit from.” - Elias Guerra, Founder & CEO, ZenAgain
If you’re interested in taking either course, I’d love to chat with you to make sure its going to be a fit for you. Please get in touch at arnie@therevenuearchitect.com or by hitting reply.
Thank you!