How to improve your cold outreach

Insights from analyzing 50 cold outreach sequences

In the past 3 weeks, 53 vendors have done cold email outreach to me at Ethena. That does not include the further 75 that went into my spam folder.

Given how incredibly competitive a channel email has become, I thought it would be helpful to examine which of those vendors got my attention, and why.

As a recap, the best practices for a cold outbound email are: