How to identify the top opportunities in your sales funnel to maximize growth

This is a simple yet powerful framework for identifying the top growth opportunities in your sales funnel.

Summary:

• While the sales funnel is a familiar concept, many CEOs find it challenging to know where to focus and which strategies to employ to maximize growth.

• The Full Funnel Model is a framework for solving this challenge. It describes the sales funnel through a set of growth metrics, which help flag common growth issues (and strategies to resolve them) at each stage of the funnel.

It can be hard to know where to focus to maximize revenue growth.

The concept of a sales funnel or customer journey is familiar to anyone who has worked in sales or marketing for a while. I like to lay it out like this: