How to do brand marketing at a startup

Repetition builds reputation

As the Cannes Festival looms large on the calendar, the world’s leading marketers, media companies and martech companies are gearing up to do boatloads of business (literally, on actual yachts) down on the Côte D’Azur.

But before the rosé and big ideas start flowing, it’s worth reminding ourselves what we are trying to accomplish when we do brand marketing.

Put simply, brand marketing is the job of telling your future customers about the positive impact your existing customers get from using your product.

If you are doing this job successfully, you should be able to answer 3 key questions with a “yes”: