GTM template library
15 essential assets for your go-to-market
Over the past four years of coaching early-stage founders, I’ve created templates for several essential go-to-market (GTM) assets, including sales decks, sales plans, project plans and compensation plans. Since these templates are spread across more than 170 issues, I’ve now compiled them all in one place for easy reference and access. Here’s the full list of templates in the library:
GTM retrospective
Sales territory plan
Warm outreach database
Warm outreach emails
Discovery meeting deck
Demo meeting deck
POC kick off meeting deck
POC project plan
Impact proposal deck
Account growth plan
AE sales quota and compensation calculator
AE sales comp plan
AE onboarding plan
Weekly sales update
GTM retrospective
Downloadable template: GTM retro template
What it’s for: Organizing your GTM results into a common framework to diagnose issues.
Further reading: How to run a GTM retro to find and fix your biggest problems
Sales territory plan
Downloadable template: Sales territory plan template
What it’s for: Focusing your efforts on the specific accounts who are most likely to buy from you during your upcoming quota period.
Further reading: How to build a territory plan and hit your quota